Solo SaaS Monday Launch Checklist (Pre–$10k MRR)

Printable checklist · Last reviewed 2026-09-22 Asia/Shanghai · No launch or revenue guarantees

A 45-minute Monday morning pass for scope freeze, channel discipline, and inbound capture. This is a process checklist, not a promise of customers or MRR.

Who this is for

Solo SaaS founders about to ship (or re-ship) while still doing outreach, support, and pricing themselves—especially when launch week tends to drown in channels.

Before you start (3 minutes)

• Timer set to 45 minutes
• One tab for product / payments / email only
• Write today’s date and your Day 0 (launch) date
• Rule: if it isn’t on this list, it waits until after Day +7

The checklist

1. Scope freeze (8 minutes)

• List every unfinished feature / page that tempts you
• Mark each: Ship Monday / Post-launch / Kill
• Paste the cut list somewhere visible
• Confirm: no new features after this Monday unless production is broken

Done when: the cut list has at least one Kill.

2. Channel discipline (7 minutes)

• Pick at most two launch channels (example: email + one social)
• Draft or schedule Day 0 post / email with one CTA only
• Draft Day +1 personal-reply template (3 sentences max)
• Name the channel you are explicitly not scheduling

Done when: two channels max are named in writing.

3. Buy your own product (10 minutes)

• Complete checkout (live or test mode)
• Confirm receipt email + login email arrive
• Screenshot empty state / onboarding
• File one fake support question to yourself and resolve it

Done when: you have an empty-state screenshot and a resolved self-ticket.

4. Inbound capture board (10 minutes)

• Board columns: Inbound · Replied · Closed · Bug
• Every DM / email today gets a row the same day
• Every row has one next action + due date
• Bugs go to Bug — not buried in Replied
• Warm leads only — no cold dump into the board

5. Known-issues reply (5 minutes)

• Write a 4-line canned reply for the most likely Day 0 break
• Include: what failed · workaround · when you’ll update · how to ping you
• Store it where you can paste in under 10 seconds

6. Monday close-out (2 minutes)

How this differs from Friday Ops

Friday is a weekly close (MRR/runway, pipeline hygiene, one Kill). Monday Launch is a ship-week opener (scope freeze, channel cap, buy-your-own, inbound board). Use both; don’t merge them into one sprawling ritual.